Free tools
Free marketing tools. No sign-up.
57 tools for budgets, tracking links, search previews, colour contrast and more. Each one links to the service it helps with.
Most useful for planning
Marketing budget calculator
Start from a revenue goal and work back to leads, clicks and a starting ad budget. Then see the Effeect fee for that budget.
40
customers
200
leads
4,000
clicks
$6,000
ad budget / month
UTM builder
Build tagged links so every campaign shows up correctly in analytics.
Tracking
Helps with: Paid Ads
Google SERP preview
See how your title and description may look in search results.
SEO
Helps with: SEO + AI Search
Colour contrast checker
Check text colours against WCAG 2.2 contrast ratios.
Colour & brand
Helps with: Email + Social Media
All tools
Marketing budget calculator
Work back from a revenue goal to leads, clicks and a starting ad budget.
Budgets & pricing
Helps with: Paid Ads
AdSense revenue estimate
Rough revenue from traffic and RPM.
Budgets & pricing
Helps with: Paid Ads
UTM builder
Build tagged links so every campaign shows up correctly in analytics.
Tracking
Helps with: Paid Ads
UTM validator
Check a tagged link for typos and missing parameters.
Tracking
Helps with: Paid Ads
QR code generator
Make QR codes for links, text, email and contact cards.
Tracking
Helps with: Paid Ads
Google SERP preview
See how your title and description may look in search results.
SEO
Helps with: SEO + AI Search
Keyword suggestions
Find related search terms for a topic.
SEO
Helps with: SEO + AI Search
Domain age checker
See when a domain was first registered.
SEO
Helps with: SEO + AI Search
Links counter
Count the links on a page.
SEO
Helps with: SEO + AI Search
URL rewriting tool
Turn long dynamic addresses into clean, readable URLs.
SEO
Helps with: SEO + AI Search
Htaccess redirect generator
Write redirect rules for an Apache .htaccess file.
SEO
Helps with: SEO + AI Search
Merge words
Combine lists of words into keyword phrases.
SEO
Helps with: Paid Ads
Open Graph generator
Create share previews for LinkedIn, Facebook and X.
Social
Helps with: Social Media
Status generator
Get ideas for short social media posts.
Social
Helps with: Social Media
Tiny text generator
Turn text into small Unicode characters for bios and posts.
Social
Helps with: Social Media
Reverse text generator
Flip text backwards, letter by letter or word by word.
Social
Helps with: Social Media
Word counter
Count words, characters and reading time.
Content
Helps with: SEO + AI Search
Readability test
Score your copy and find long sentences.
Content
Helps with: SEO + AI Search
Case converter
Switch text between lower case, upper case and title case.
Content
Helps with: Email
Citation generator
Format sources in APA, MLA or Chicago style.
Content
Helps with: SEO + AI Search
Speech to text
Turn spoken words into text in your browser.
Content
Helps with: Social Media
Text to speech
Listen to your text read aloud.
Content
Helps with: Social Media
Text to image
Turn a line of text into an image.
Content
Helps with: Social Media
English to English translator
Rephrase English text in other words.
Content
Helps with: Email
Colour contrast checker
Check text colours against WCAG 2.2 contrast ratios.
Colour & brand
Helps with: Email + Social Media
Colour palette generator
Build a colour scheme from one starting colour.
Colour & brand
Helps with: Social Media
Palette from an image
Pull the main colours out of a photo or logo.
Colour & brand
Helps with: Social Media
Compare colours
Measure how different two colours are (Delta E).
Colour & brand
Helps with: Social Media
Colour wheel
Explore matching colours on the wheel.
Colour & brand
Helps with: Social Media
Colour name finder
Find the name of any colour.
Colour & brand
Helps with: Social Media
Colour mixer
Blend two colours and get the result as HEX and RGB.
Colour & brand
Helps with: Social Media
Gradient generator
Make CSS gradients that match your brand.
Colour & brand
Helps with: Social Media
HEX and RGB converter
Convert colours between HEX and RGB.
Colour & brand
Helps with: Social Media
CMYK and RGB converter
Convert colours between CMYK for print and RGB for screens.
Colour & brand
Helps with: Social Media
Random colour picker
Get a random colour with its HEX and RGB values.
Colour & brand
Helps with: Social Media
Favicon generator
Make the small icon browsers show for your site.
Colour & brand
Helps with: SEO + AI Search
Image compressor
Shrink images for faster pages.
Website & dev
Helps with: SEO + AI Search
Image resizer
Resize images to exact pixel sizes.
Website & dev
Helps with: Social Media
Photo resizer in KB
Bring a photo under a file size limit.
Website & dev
Helps with: Email
Image crop tool
Crop images to the frame you need.
Website & dev
Helps with: Social Media
SVG converter
Convert PNG, JPG and GIF images to SVG.
Website & dev
Helps with: SEO + AI Search
JPG converter
Convert PNG, GIF and TIFF images to JPG.
Website & dev
Helps with: SEO + AI Search
HTML minifier
Remove spaces and comments from HTML.
Website & dev
Helps with: SEO + AI Search
CSS minifier
Shrink CSS files for faster pages.
Website & dev
Helps with: SEO + AI Search
JavaScript minifier
Shrink JavaScript files for faster pages.
Website & dev
Helps with: SEO + AI Search
HTML formatter
Indent and tidy HTML code.
Website & dev
Helps with: SEO + AI Search
HTML viewer
Preview HTML code as you type.
Website & dev
Helps with: Email
HTML editor
Write and preview HTML in one place.
Website & dev
Helps with: Email
XML formatter
Format XML with consistent indentation.
Website & dev
Helps with: SEO + AI Search
XML beautifier
Make XML files easy to read.
Website & dev
Helps with: SEO + AI Search
PHP formatter
Format PHP code so it is easy to read.
Website & dev
Helps with: SEO + AI Search
URL encoder and decoder
Encode or decode the characters in a web address.
Website & dev
Helps with: Paid Ads
URL opener
Open a list of links at once.
Website & dev
Helps with: SEO + AI Search
Responsive design checker
Preview a page at phone, tablet and desktop sizes.
Website & dev
Helps with: SEO + AI Search
My browser size
See your browser window and screen size.
Website & dev
Helps with: SEO + AI Search
MD5 generator
Create the MD5 hash of a piece of text.
Website & dev
Helps with: SEO + AI Search
Password generator
Make strong random passwords in your browser.
Website & dev
Helps with: SEO + AI Search