Marketing glossary

A permanent redirect from one URL to another.

Comparing two email versions to see which performs better.

The text used in PPC ads to attract clicks.

The number of times an ad is displayed to users.

The position of an ad in search results based on bid and quality.

Text describing an image for SEO and accessibility.

Determining which marketing channels drive conversions.

A link from another website to yours, boosting SEO.

Modifying ad bids based on device, time, or location.

How advertisers set bids for their PPC campaigns.

Writing articles to attract and educate an audience.

The percentage of visitors who leave after viewing one page.

A tag that tells search engines which page version to index.

A detailed story showing how a solution helped a client.

The percentage of customers who stop using a product.

The percentage of email openers who clicked a link.

Building and maintaining an engaged audience.

A schedule for planning and publishing content.

Finding and sharing valuable third-party content.

How content is shared across channels.

A plan for creating and distributing valuable content.

The percentage of ad visitors who complete a goal.

Monitoring actions taken on a website or ad.

The amount paid for each click on a PPC ad.