Digital Marketing Glossary

The percentage of customers who stop using a product.

Data measuring how users interact with content.

Monitoring actions taken on a website or ad.

The total revenue expected from a customer.

Tags added to URLs to track marketing campaign performance.

Determining which marketing channels drive conversions.

Tracking how users move through a conversion path.

The average time users spend on a website.

A visual representation of user interactions on a webpage.

A tool that tracks website traffic and user behavior.

Customizing email content based on user data.

The ability of an email to reach a recipient’s inbox.

A rating predicting if an email will be marked as spam.

Dividing email subscribers into smaller targeted groups.

A series of automated emails sent over time.

Comparing two email versions to see which performs better.

Regular email updates sent to subscribers.

The percentage of email openers who clicked a link.

The percentage of emails opened by recipients.

Sending emails automatically based on user actions.

Increasing the number of social media followers.

Building and maintaining an engaged audience.

Measuring performance on social platforms.

Using Snapchat to connect with younger audiences.

Short-form vertical videos popular on Instagram and Facebook.

Using TikTok to engage with audiences through short videos.

Using LinkedIn to promote a brand or business.

Short-lived photo and video content on Instagram.

Paid advertising on Facebook.

Monitoring online conversations about a brand.

Content that spreads rapidly online.

The level of interaction with social media posts.

Partnering with influencers to promote a brand.

Reviews and testimonials that build trust.

Keywords preceded by “#” to categorize content.

Finding and sharing valuable third-party content.

Establishing expertise through insightful content.

A schedule for planning and publishing content.

An in-depth report on a specific topic.

A detailed story showing how a solution helped a client.

Content that requires user engagement.

Content created by customers or fans.

Content optimized for search engines.

A long-form page covering a topic in depth.

How content is shared across channels.

Writing articles for other websites to gain exposure.

In-depth content, usually over 1,500 words.

Visual content that explains complex ideas simply.

Writing articles to attract and educate an audience.

Content that remains relevant over time.

A plan for creating and distributing valuable content.

The percentage of people who see an ad but don’t click immediately.

A group of sites where display ads are shown.

The highest amount an advertiser is willing to pay per click.

The position of an ad in search results based on bid and quality.

Automated bid strategies that optimize ad performance.

The amount allocated for pay-per-click advertising.

A targeted audience similar to existing customers.

Modifying ad bids based on device, time, or location.

The number of times an ad is displayed to users.

Words that prevent ads from showing for irrelevant searches.

Google’s PPC advertising platform.

Visual ads that appear on websites, not just search results.

How advertisers set bids for their PPC campaigns.

Showing ads to users who previously visited a site.

A web page designed to convert PPC visitors into customers.

The percentage of ad visitors who complete a goal.

A score that affects PPC ad placement and cost.

The percentage of users who click on an ad.

The amount paid for each click on a PPC ad.

The text used in PPC ads to attract clicks.

The title of a webpage that appears in search results.

The reason behind a user’s search query.

Code that helps search engines understand website content.

Enhanced search results with extra information.

Optimizing a site for mobile search and usability.

Optimizing website infrastructure to help search engines crawl it.

SEO efforts made outside your website to improve ranking.

SEO practices applied directly to website content.

Optimizing a website to rank in local search results.

The main heading of a webpage, important for SEO.

A score that predicts a website’s ranking potential.

Getting other websites to link to yours to improve rankings.

Finding relevant search terms for SEO optimization.

Visitors who land on your website through unpaid search results.

A file that tells search engines which pages to crawl or ignore.

A file listing all website pages to help search engines index them.

A tag that tells search engines which page version to index.

Text describing an image for SEO and accessibility.

A permanent redirect from one URL to another.

A score predicting how well a page ranks in search engines.

Search Engine Results Page, the list of results shown after a query.

A brief summary of a page that appears in search results.

The percentage of times a keyword appears in content.

The percentage of visitors who leave after viewing one page.

A link from another website to yours, boosting SEO.