Paid Ads · PPC and paid social

Paid ads that keep getting better, with every change visible.

We plan, test and improve your ads on Google, Meta, Microsoft and LinkedIn. You approve budgets and launches. We do the work and show you the proof.

Platforms

Where your customers already are.

Facebook and Instagram count as one platform (Meta) when you choose a plan.

Google Ads

Search and Performance Max campaigns for people already looking for you.

Microsoft Advertising

Search campaigns on Bing and partner sites, often at lower competition.

Meta (Facebook + Instagram)

Lead forms, retargeting and creative testing across both apps.

LinkedIn Ads

Lead gen forms and sponsored content for B2B audiences.

Each month

Plan, build, improve, report. Then repeat.

The same rhythm on every plan. Higher workloads add platforms, campaigns and creative concepts.

Plan

A monthly test plan: what we will try, why, and the budget each campaign needs.

Build

Campaigns, audiences, ad copy and creative concepts, all shown to you before launch.

Improve

Bids, budgets, search terms and creative rotation, adjusted with notes on what changed.

Report

Results by platform with source, date range and last update. No blended “revenue” totals.

Plan

A monthly test plan: what we will try, why, and the budget each campaign needs.

Build

Campaigns, audiences, ad copy and creative concepts, all shown to you before launch.

Improve

Bids, budgets, search terms and creative rotation, adjusted with notes on what changed.

Report

Results by platform with source, date range and last update. No blended “revenue” totals.

Plan

A monthly test plan: what we will try, why, and the budget each campaign needs.

Build

Campaigns, audiences, ad copy and creative concepts, all shown to you before launch.

Improve

Bids, budgets, search terms and creative rotation, adjusted with notes on what changed.

Report

Results by platform with source, date range and last update. No blended “revenue” totals.

Pricing

Choose a workload. See the fee.

Your budget and number of platforms decide the workload. First paid month 10% off; renewal shown with it.

Launch

For one platform and a budget up to $5,000/month.

$600

/month

Service fee. Billed monthly. Ad spend is separate.

First paid month: $540

10% off

Then $600/month. Renews monthly until you cancel.

Start this plan

What you get each month

Not included

Full scope and definitions

Fee: $600 a month for one platform and an approved budget up to $5,000 a month.
Platform: Google Ads, Microsoft Advertising, Meta (Facebook and Instagram together) or LinkedIn Ads. One ad account per platform, one brand and one language.
Approved media: The monthly ad budget you confirm before the month starts. You pay it to the platforms from your own accounts; it is not part of our fee.
Creative concept: One message and visual idea, adapted to the sizes a campaign needs. Video production and photo shoots are quoted separately.
Access and approval: Standard access through platform invitations, never passwords. Nothing launches or spends without your approval.

Billed monthly in USD; taxes are added at checkout. First paid month: 10% off eligible service fees, once; then the monthly fee shown. Renews monthly until you cancel; the notice period is in the terms. No setup fees; work outside this scope is quoted before it starts.

Growth

Recommended

For steady campaigns on up to two platforms.

$1,200+

/month

$1,200 minimum or 15% of approved monthly media, whichever is higher.

First paid month: 10% off the fee

10% off

At $10,000 media: $1,350 first month, then $1,500/month.

Start this plan

What you get each month

Not included

Full scope and definitions

Fee: $1,200 minimum or 15% of approved monthly media, whichever is higher.
Platform: Google Ads, Microsoft Advertising, Meta (Facebook and Instagram together) or LinkedIn Ads. One ad account per platform, one brand and one language.
Approved media: The monthly ad budget you confirm before the month starts. You pay it to the platforms from your own accounts; it is not part of our fee.
Creative concept: One message and visual idea, adapted to the sizes a campaign needs. Video production and photo shoots are quoted separately.
Access and approval: Standard access through platform invitations, never passwords. Nothing launches or spends without your approval.

Scale

For larger budgets, more platforms and testing.

$2,400+

/month

$2,400 minimum or 10% of approved monthly media, whichever is higher.

First paid month: 10% off the fee

10% off

At $30,000 media: $2,700 first month, then $3,000/month.

Start this plan

What you get each month

Not included

Full scope and definitions

Fee: $2,400 minimum or 10% of approved monthly media, whichever is higher. Budgets over $50,000 a month are scoped as Enterprise.
Platform: Google Ads, Microsoft Advertising, Meta (Facebook and Instagram together) or LinkedIn Ads. One ad account per platform, one brand and one language.
Approved media: The monthly ad budget you confirm before the month starts. You pay it to the platforms from your own accounts; it is not part of our fee.
Creative concept: One message and visual idea, adapted to the sizes a campaign needs. Video production and photo shoots are quoted separately.
Access and approval: Standard access through platform invitations, never passwords. Nothing launches or spends without your approval.

How the fee follows your budget

Fees never go down when your budget goes up. If a budget change moves you to a new workload, we show the new fee and ask you to confirm first.

Monthly ad budget

Fee

First month

$5,000

$600

$540

$5,001

$1,200

$1,080

$10,000

$1,500

$1,350

$15,000

$2,250

$2,025

$15,001

$2,400

$2,160

$30,000

$3,000

$2,700

$50,000

$5,000

$4,500

Above $50,000

Scope review

Custom quote

One platform up to $5,000/month. Two platforms start at Growth; three at Scale. Ad spend is paid to the platforms, never to Effeect.

How the fee follows your budget

Fees never go down when your budget goes up. If a budget change moves you to a new workload, we show the new fee and ask you to confirm first.

Monthly ad budget

Fee

First month

$5,000

$600

$540

$5,001

$1,200

$1,080

$10,000

$1,500

$1,350

$15,000

$2,250

$2,025

$15,001

$2,400

$2,160

$30,000

$3,000

$2,700

$50,000

$5,000

$4,500

Above $50,000

Scope review

Custom quote

One platform up to $5,000/month. Two platforms start at Growth; three at Scale. Ad spend is paid to the platforms, never to Effeect.

You stay in control

Your accounts. Your budget. Your call.

We work inside your ad accounts through invitations. Budget changes and launches wait for your approval, and every change is logged.

Results

Real campaigns, real return.

Two car dealerships at 10x return on ad spend, and a newly bought office building 75% leased in three months with Google Ads.

Paid Ads

Automotive

Bentley Indianapolis

Paid campaigns for a luxury car dealership, built and scaled over eight months.

10x

return on ad spend

Feb to Oct 2026

Paid Ads

Automotive

Coast to Coast Imports

Paid campaigns for an imported luxury car dealer, run alongside Bentley Indianapolis.

10x

return on ad spend

Feb to Oct 2026

Google Ads

Real estate

Conroe Offices

Google Ads on a limited budget to lease a newly acquired commercial building. It is now fully booked.

75%

of the building leased in 3 months

Mar to Jun 2026

Client review

“We’ve seen much more exposure and growth from the campaigns he’s helped us build and scale. Execution matters just as much as strategy, and David excels at both.”

Bentley Indianapolis & Coast to Coast Imports

Paid ads · Feb to Oct 2026

Client review

“We took possession of a large empty commercial building in February and hired David to run a Google ads campaign. Within three months, we rented over 75% of the building.”

Conroe Offices

Google Ads · Mar to Jun 2026

Client review

“David was a tremendous help in setting up my site with Google Ads and Merchant Center. … He went above and beyond my expectations.”

Online store owner

Google Ads + Merchant Center setup · Jul 2026

Not sure which Paid Ads plan fits?

On a call we talk through your goals, ad budget and current accounts, then suggest the plan that fits, with its price.

Book a call

Not sure which Paid Ads plan fits?

On a call we talk through your goals, ad budget and current accounts, then suggest the plan that fits, with its price.

Not sure which Paid Ads plan fits?

On a call we talk through your goals, ad budget and current accounts, then suggest the plan that fits, with its price.

Paid Ads questions

Before you hand over the keys.

Access, spend, timing and what we will not promise.

Is there a minimum advertising budget?

Launch supports budgets up to $5,000/month. We’ll tell you during scope review if a budget is too small to test meaningfully.

What access do you need?

Standard (non-admin) access to the ad accounts in your plan, plus analytics read access, through platform invitations to ads@effeect.com. Never passwords.