Welcome to Effeect.com (the “Website”), operated by Effeect LLC (“Effeect,” “us,” “we,” or “our”). We are committed to protecting your privacy and handling your personal information with care and respect. This Privacy Policy outlines how we collect, use, manage, and protect the information you provide while using our Website and our client reporting services.
Last updated: October 15, 2026
Acceptance of This Privacy Policy
By accessing or using our Website and services, you signify your agreement to this Privacy Policy. If you do not agree with any part of this policy, please do not use our Website or services.
Information Collection and Use
We collect various types of information for multiple purposes to provide and improve our services to you.
Types of Data Collected
Personal Identification Information: Including, but not limited to, name, email address, telephone number, postal address, and other data you choose to provide.
Technical Data: Such as cookies, IP address, browser type, and usage data.
Marketing and Advertising Performance Data: Where you are a client, and with your authorization, we access advertising and analytics performance data associated with your accounts on third-party platforms (such as Google Ads, Google Analytics, and Meta/Facebook Ads). This data includes aggregated metrics such as ad spend, impressions, clicks, conversions, revenue, keyword rankings, and similar performance indicators. We access this data on a read-only basis solely to prepare and deliver reporting to you. We do not collect, store, or process the personal data of your customers or website visitors beyond the aggregated performance metrics provided by these platforms.
How We Collect Your Data
- Directly from you when you provide it to us via our Website forms, email communications, or other interactions.
- Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.
- Through authorized connections to third-party advertising and analytics platforms. Where you are a client, you grant us access to your advertising and analytics accounts (for example, by adding your ad account to our Business Manager or granting account access). We use this access only to retrieve performance data for reporting purposes.
Use of Data
We use collected data to:
- Provide and maintain our Website and services
- Prepare, generate, and deliver advertising and marketing performance reports and dashboards to our clients
- Communicate with you about your inquiries or the services you have requested
- Understand how our Website is used and improve it accordingly
- Personalize the content and marketing we show you
- Fulfill any other purpose for which you provide it
Automated Processing
We use automated tools, including artificial intelligence services, to analyze advertising and analytics performance data and to generate written summaries, insights, and recommendations as part of our reporting to clients. This processing is performed on aggregated performance data and is used solely to help interpret results and inform recommendations. We do not use this data to make decisions that produce legal or similarly significant effects on individuals.
Legal Basis for Processing
- Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
- Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests, such as providing reporting services you have requested.
- Contract: We process data as necessary to perform the services agreed with our clients.
Third-Party Platforms and Services
Our services integrate with third-party platforms to retrieve performance data on your behalf. These include, but are not limited to, Google Ads, Google Analytics, Google Search Console, and Meta (Facebook and Instagram) advertising platforms. Our access to and use of information received from these platforms adheres to each platform’s applicable terms and developer policies, including the Google API Services User Data Policy and the Meta Platform Terms. We access this data only with your authorization and only to the extent necessary to provide our reporting services. We do not transfer this data to others except as needed to provide our services, nor do we use it for advertising targeting or sell it to third parties.
Sharing Your Personal Data
We do not share or sell your personal information to third parties except as necessary to provide our services, comply with the law, or protect our rights. Where we use third-party service providers (such as cloud hosting, email delivery, scheduling, and AI processing services) to support our services, those providers may process data on our behalf under appropriate confidentiality and data-protection obligations.
We also use the analytics and advertising services described in “Website analytics, advertising and measurement” below. Some US state privacy laws may treat letting advertising partners collect information through our website for targeted advertising as “sharing” or “selling” personal information. We do not sell your personal information for money. You can switch off the advertising and analytics tools that follow our cookie banner at any time in Cookie settings, linked in the footer of every page.
Data Retention
We retain personal and performance data only for as long as necessary to provide our services and fulfill the purposes described in this policy, or as required by applicable law. Where you are a client, you may request that we disconnect platform access and delete associated reporting data at any time by contacting us.
Security of Your Personal Data
The security of your data is important to us. We implement a variety of security measures to maintain the safety of your personal information, including encrypting access credentials and tokens for third-party platforms and restricting access to authorized personnel. However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure.
Cookies and Tracking Technologies
Our Website uses cookies, pixels, and similar tracking technologies to track activity on our Website and store certain information. This includes necessary cookies to provide our websites and optional cookies to collect information from you (including your clicks, cursor movements, and screen recordings on our websites) for site functionality and personalization, usage analytics, and marketing. You can manage your cookie preferences through our cookie banner or your browser settings.
Website analytics, advertising and measurement
We use the following services on our website to understand how it is used, to measure and improve our advertising, and to protect our ads from fraud. They may set cookies or use similar technologies, and they may receive information such as your IP address, device and browser details, the pages you view, the ad or link that brought you to us, and actions such as sending a request, booking a call or buying a plan.
- Google Tag Manager loads the measurement tools listed here.
- Google Analytics measures how visitors use our website.
- Google Ads measures which ads lead to requests, booked calls and purchases, and may show our ads to people who have visited our website (remarketing).
- Meta Pixel (Facebook and Instagram) measures our Meta ads and may show our ads to people who have visited our website.
- LinkedIn Insight Tag measures our LinkedIn ads and helps us reach people who have visited our website.
- Microsoft Clarity and Plerdy show us how our pages are used, through heatmaps, clicks, scrolling and session recordings, so we can fix problems and improve the website.
- VisitorTracking uses the IP address of a visit to identify the organization it comes from and the pages viewed.
- Fraud Blocker checks visits from our ads for invalid or fraudulent clicks.
- PushLap records when you arrive through a partner’s referral link, so we can credit that partner.
- ClickRank helps us optimize our pages for search engines.
Hashed email for ad measurement. When you send us a request, sign up for our newsletter or buy a plan, our website sends Google and Meta a one-way hashed (SHA-256) version of the email address you entered, so they can match that action to an ad you saw or clicked. Google calls this “enhanced conversions”. Our website does not send them the email address itself.
Your choices. If you visit from the European Economic Area, the United Kingdom or Switzerland, the Google, Meta, LinkedIn, Microsoft Clarity, Plerdy and VisitorTracking tools only run after you accept them in our cookie banner. Before that, Google tags may send limited signals without analytics or advertising cookies (Google Consent Mode). Elsewhere, these tools run by default. Wherever you are, you can change your choice at any time in Cookie settings, linked in the footer of every page. You can also manage the ads you see through Google’s My Ad Center, Meta’s ad preferences and LinkedIn’s advertising settings, and you can block or delete cookies in your browser.
Email marketing
If you sign up for our newsletter, or tick the box to receive emails when you send us a request, we add your name and email address to our email marketing service, MailerLite, and use them to send you those emails. Every email has an unsubscribe link, and you can also ask us to remove you at any time. Emails about a request or an order you placed, such as receipts, are sent whether or not you subscribe.
Payments
When you buy a plan, card payments are processed by WooPayments, which is powered by Stripe, and PayPal payments are processed by PayPal. They receive the payment details you enter directly and handle them under their own privacy policies, including for fraud prevention. We do not see or store your full card number.
Calendly Integration
We use Calendly for scheduling and managing appointments. When you use Calendly to book an appointment with us, Calendly may collect personal data such as your name, email address, and other information you provide during the booking process. Calendly’s use of your data is governed by its own privacy policy.
Your Privacy Rights
You have certain rights regarding the personal information we hold about you, including the right to access, correct, delete, or restrict the use of your personal data, and the right to withdraw consent. To exercise these rights, please contact us using the details below.
Depending on where you live, you may also have the right to receive a copy of your data in a portable format, to object to processing based on our legitimate interests, and to opt out of targeted advertising. To switch off the advertising and analytics tools that follow our cookie banner, use Cookie settings in the footer. If you are in the European Economic Area or the United Kingdom, you can also complain to your local data protection authority. We will not treat you differently for exercising your rights.
Children’s Privacy
Our services do not address anyone under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with personal data, please contact us.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date above. You are advised to review this Privacy Policy periodically for any changes.
Contact Us
If you have any questions about this Privacy Policy or want to exercise your rights, please contact us:
Effeect LLC
144 East Midwest Avenue
Casper, WY 82601
United States
Email: info@effeect.com