Paid Ads · Meta
Meta ads that create demand, then follow up.
Lead forms, conversion campaigns and retargeting across Facebook and Instagram. Meta counts as one platform in your Paid Ads plan.
- From $600/month (Paid Ads Launch)
- Ad spend paid to Meta
- Billing stays with you
Ad sets · This week
Lead form · video A
Converting · keep
Interest audience · static B
Paused · cost too high
Retargeting · carousel C
Testing · new creative
Broad audience · image D
Paused · cost too high
Reviewed weekly. Changes are logged with the reason.
What we manage
Campaign types, with guardrails.
We choose campaign types for your goal and budget, and explain why.
Lead forms
Instant forms with qualifying questions, delivered to your CRM or inbox.
Conversion campaigns
Optimised for the action that matters, with new creative tested every month.
Retargeting
Reach people who engaged or visited, within your consent settings and privacy policy.
Pixel and Conversions API
Events checked before launch. Larger tracking builds are quoted.
Access
Partner access. Never your billing.
You add Effeect as a partner in your Meta business portfolio. You stay the owner and can remove us at any time.
- We request partner access to your ad account, page and dataset. You keep ownership.
- We never change billing or payment settings
- Budget changes and launches wait for your approval
- Invitations go to ads@effeect.com. We never ask for your password.
Other platforms
How the four platforms differ.
Each platform you choose counts once in your Paid Ads plan. Facebook and Instagram count as one (Meta).
Platform
Best for
Campaigns we run
Access we request
Google Ads
People already searching
Search · Performance Max · Remarketing
Manager-account link or Standard access
Microsoft Advertising
Bing, Windows and desktop B2B searches
Search · Audience ads
Advertiser Campaign Manager role
Meta (Facebook + Instagram)
Creating demand and retargeting
Lead forms · Conversions · Retargeting
Partner access in your business portfolio
LinkedIn Ads
B2B audiences by role and company
Lead gen forms · Sponsored content
Campaign Manager role
Meta ads questions
Before you invite us.
Campaign types, access and what we will not promise.
Do you use Advantage+ campaigns?
When it fits your goal and budget, with brand exclusions and asset review. We explain the choice in your plan.
Will you change my billing or payment method?
Never. Billing stays in your account. We only request standard access.
Can you take over an existing account?
Yes. We start with an audit and keep the account history intact.
Do you guarantee leads or ROAS?
No. We commit to the agreed scope, testing cadence and transparent reporting.
Not sure where to start with Meta ads?
On a call we talk through your goals, budget and current account, then suggest the plan that fits, with its price.