Plan your marketing budget
Start from a revenue goal and work back to an ad budget. These are estimates. Real costs depend on your market and offer.
Your numbers
Leave blank to use a typical range for your industry.
Estimate
About $6,000 a month in ad spend
Customers needed
40
Leads needed
200
Clicks needed
4,000
Ad budget (paid to platforms)
$6,000/month
Effeect Paid Ads fee at $6,000: $1,200/month (Growth)
First paid month $1,080 · then $1,200/month
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How this estimate works
Customers = revenue goal ÷ customer value. Leads = customers ÷ lead-to-customer rate. Clicks = leads ÷ click-to-lead rate. Budget = clicks × cost per click. Real results vary; this is a planning aid, not a forecast.