Paid Ads · Microsoft Advertising
Microsoft Advertising for the searches that happen on Bing.
Search and audience campaigns on Bing and Microsoft partner sites, often at lower competition than Google. Microsoft Advertising counts as one platform in your Paid Ads plan.
- From $600/month (Paid Ads Launch)
- Ad spend paid to Microsoft
- Billing stays with you
Search terms · This week
commercial cleaning quote
Converting · keep
cleaning jobs near me
Irrelevant · negative added
office cleaning cost per sq ft
Testing · new ad group
diy carpet cleaner
Irrelevant · negative added
Reviewed weekly. Changes are logged with the reason.
What we manage
Campaign types, with guardrails.
We choose campaign types for your goal and budget, and explain why.
Search
Ads for the exact searches that bring customers, with negative keywords reviewed weekly.
Audience ads
Image and native ads across Microsoft placements, with exclusions and placement reporting.
Google Ads import
Proven Google Ads campaigns imported, then bids and budgets adjusted for Bing.
Conversion tracking
UET tag and conversion goals checked before launch. Larger tracking builds are quoted.
Access
User access. Never your billing.
You invite us as a user from inside Microsoft Advertising. You stay the owner and can remove us at any time.
- We request the Advertiser Campaign Manager role or a manager-account link. You keep ownership.
- We never change billing or payment settings
- Budget changes and launches wait for your approval
- Invitations go to ads@effeect.com. We never ask for your password.
Other platforms
How the four platforms differ.
Each platform you choose counts once in your Paid Ads plan. Facebook and Instagram count as one (Meta).
Platform
Best for
Campaigns we run
Access we request
Google Ads
People already searching
Search · Performance Max · Remarketing
Manager-account link or Standard access
Microsoft Advertising
Bing, Windows and desktop B2B searches
Search · Audience ads
Advertiser Campaign Manager role
Meta (Facebook + Instagram)
Creating demand and retargeting
Lead forms · Conversions · Retargeting
Partner access in your business portfolio
LinkedIn Ads
B2B audiences by role and company
Lead gen forms · Sponsored content
Campaign Manager role
Microsoft Ads questions
Before you invite us.
Campaign types, access and what we will not promise.
Do you copy my Google Ads campaigns?
When it fits your goal and budget, with brand exclusions and asset review. We explain the choice in your plan.
Will you change my billing or payment method?
Never. Billing stays in your account. We only request standard access.
Can you take over an existing account?
Yes. We start with an audit and keep the account history intact.
Do you guarantee leads or ROAS?
No. We commit to the agreed scope, testing cadence and transparent reporting.
Not sure where to start with Microsoft Ads?
On a call we talk through your goals, budget and current account, then suggest the plan that fits, with its price.