UTM Validator

Our UTM validator checks the format and validity of your UTM parameters, ensuring that your tracking links work seamlessly in Google Analytics. Without proper validation, incorrect or misspelled UTM parameters could result in lost data, making it difficult to track your marketing performance. By validating your UTM links, you make sure that all your campaigns are correctly monitored, giving you accurate insights into where your traffic is coming from.

How to Use the UTM Validator

1. Paste Your URL: Copy your campaign URL and paste it into the provided field.
2. Click Validate: Hit the “Validate” button to check for any errors or typos in your UTM parameters.
3. Review the Results: The tool will check the UTM parameters and ensure they are valid for both GA4 and Universal Analytics (GA3). If any errors are found, it will highlight them for correction.

Recommended UTM Parameters

• utm_source (required): Identifies where your traffic comes from (e.g., Google, newsletter, Twitter).
  • Example: utm_source=google
• utm_medium (required): Defines the marketing medium (e.g., email, CPC, social).
  • Example: utm_medium=email
• utm_campaign (required): Describes the specific campaign or promotion.
  • Example: utm_campaign=spring_sale

Optional UTM Parameters

• utm_term: Used for paid search campaigns to track keywords.
  • Example: utm_term=running_shoes
• utm_content: Helps distinguish different versions of the same ad or link (useful for A/B testing).
  • Example: utm_content=logolink
• utm_id: Identifies specific ad campaigns for more detailed reporting.
  • Example: utm_id=abc123

Benefits of Using the UTM Validator

• No More Missed Data: Ensure that every UTM parameter is correctly formatted and valid.
• Works for GA4 and Universal Analytics: Our tool is compatible with both versions of Google Analytics.
• Saves Time and Effort: Quickly validate your links before launching campaigns, avoiding costly mistakes.
• Improves Tracking Accuracy: By catching errors early, you’ll get cleaner, more accurate data from your campaigns.

FAQs About the UTM Validator Tool