Marketing glossary

Showing ads to users who previously visited a site.

Enhanced search results with extra information.

A file that tells search engines which pages to crawl or ignore.

The reason behind a user's search query.

Content optimized for search engines.

Search Engine Results Page, the list of results shown after a query.

The average time users spend on a website.

Automated bid strategies that optimize ad performance.

Using Snapchat to connect with younger audiences.

Monitoring online conversations about a brand.

Measuring performance on social platforms.

Reviews and testimonials that build trust.

A rating predicting if an email will be marked as spam.

Code that helps search engines understand website content.

Optimizing website infrastructure to help search engines crawl it.

Establishing expertise through insightful content.

Using TikTok to engage with audiences through short videos.

The title of a webpage that appears in search results.

Content created by customers or fans.

Tags added to URLs to track marketing campaign performance.

The percentage of people who see an ad but don't click immediately.

Content that spreads rapidly online.

An in-depth report on a specific topic.

A file listing all website pages to help search engines index them.