Marketing glossary

The percentage of times a keyword appears in content.

Finding relevant search terms for SEO optimization.

A web page designed to convert PPC visitors into customers.

Getting other websites to link to yours to improve rankings.

Using LinkedIn to promote a brand or business.

Dividing email subscribers into smaller targeted groups.

Optimizing a website to rank in local search results.

In-depth content, usually over 1,500 words.

A targeted audience similar to existing customers.

The highest amount an advertiser is willing to pay per click.

A brief summary of a page that appears in search results.

Optimizing a site for mobile search and usability.

Words that prevent ads from showing for irrelevant searches.

Regular email updates sent to subscribers.

SEO efforts made outside your website to improve ranking.

SEO practices applied directly to website content.

The percentage of emails opened by recipients.

Visitors who land on your website through unpaid search results.

A score predicting how well a page ranks in search engines.

Customizing email content based on user data.

A long-form page covering a topic in depth.

The amount allocated for pay-per-click advertising.

A score that affects PPC ad placement and cost.

Short-form vertical videos popular on Instagram and Facebook.