Growth team pricing, with every fee in public.
Pick a plan by your ad budget. Each team fee stays flat up to a monthly ad spend cap, and a small media fee above it shrinks as the team grows.
Pick a plan by your ad budget. Each team fee stays flat up to a monthly ad spend cap, with a small media fee above it.
- Team plans from $4,500 a month
- Flat fee up to a spend cap
- No minimum term
Plans
Pick the plan that fits your ad budget.
Each team fee stays flat up to a monthly ad spend cap. Above the cap, a small media fee applies, and it gets smaller as the team grows.
Launch Team
For one paid channel, Google or Meta, and up to $25,000 a month in ad spend.
$4,500
/month
8% media fee on ad spend above $25,000.
At $40,000 in ad spend, you pay $5,700 a month.
What you get each month
- 1 paid channel, Google or Meta
- 15 new ad creatives, tested weekly
- 2 landing pages, A/B tested
- Light SEO on 10 keywords
- Baseline AI search work
- GTM, GA4, Meta Pixel and LinkedIn tracking
- Pre-launch audit of accounts, tracking and key pages
- A strategy call each month
Not included
- Ad spend, paid to the platforms
- Third-party tool licenses
Full scope and definitions
- Fee
- $4,500 a month. Above $25,000 of monthly ad spend, 8% of the spend above it.
- Team
- A growth lead and channel specialists.
- Ad spend
- Not part of the fee. You pay it to the platforms from your own accounts. The fee stays flat up to $25,000 a month of ad spend.
Invoiced monthly in US dollars, with taxes added where they apply. No minimum term. Upgrades start on your next billing date, and downgrades need 30 days notice. Work outside this scope is quoted before it starts. The rest is in our terms.
Growth Team
Recommended
For two paid channels and up to $60,000 a month in ad spend.
$7,500
/month
7% media fee on ad spend above $60,000.
At $80,000 in ad spend, you pay $8,900 a month.
What you get each month
- 2 paid channels
- 35 new ad creatives, tested all month
- 4 landing pages, A/B tested
- Standard SEO on 25 keywords
- Active AI search work
- Enhanced Conversions, Conversions API and offline conversion sync
- Conversion fixes on your key pages each month
- A fix within 24 hours when an ad is rejected or tracking breaks
- A call every two weeks
Not included
- Ad spend, paid to the platforms
- Third-party tool licenses
Full scope and definitions
- Fee
- $7,500 a month. Above $60,000 of monthly ad spend, 7% of the spend above it.
- Team
- A growth lead and channel specialists.
- Ad spend
- Not part of the fee. You pay it to the platforms from your own accounts. The fee stays flat up to $60,000 a month of ad spend.
Invoiced monthly in US dollars, with taxes added where they apply. No minimum term. Upgrades start on your next billing date, and downgrades need 30 days notice. Work outside this scope is quoted before it starts. The rest is in our terms.
Scale Team
For three or more paid channels and up to $125,000 a month in ad spend.
$14,500
/month
6% media fee on ad spend above $125,000.
At $150,000 in ad spend, you pay $16,000 a month.
What you get each month
- 3 or more paid channels
- 60 new ad creatives, tested all month
- 8 landing pages, A/B tested
- Deep SEO on 50 keywords
- Deep AI search work
- Server-side tracking with Stape and Meta CAPI
- A weekly test review
- Affiliate and partner program setup and management
- A senior growth lead and a call each week
Not included
- Ad spend, paid to the platforms
- Third-party tool licenses
Full scope and definitions
- Fee
- $14,500 a month. Above $125,000 of monthly ad spend, 6% of the spend above it.
- Team
- A senior growth lead and channel specialists.
- Ad spend
- Not part of the fee. You pay it to the platforms from your own accounts. The fee stays flat up to $125,000 a month of ad spend.
Invoiced monthly in US dollars, with taxes added where they apply. No minimum term. Upgrades start on your next billing date, and downgrades need 30 days notice. Work outside this scope is quoted before it starts. The rest is in our terms.
Starter
For brands with no paid budget yet, or brands that want one focused channel. Launch is more than you need for now.
$2,500
a month, one core service
What Starter includes
- 1 core service: paid ads, SEO or social
- With paid ads: 1 channel, flat up to $5,000 a month in ad spend
- Baseline AI search work
- 2 landing pages, built and A/B tested
- A quarterly review of accounts and tracking
- A strategy call each month
Ad spend is not part of the fee. You pay it to the platforms from your own accounts. When your first paid channel is running, move up to Launch.
Enterprise
For several brands, markets or business units, or ad budgets above $125,000 a month.
From $25,000
a month, scoped with you
What Enterprise includes
- Every channel in scope, with 120 new creatives a month
- Landing pages for each region
- BI-grade dashboards
- A pod of five to six people, in your Slack every day
- Governance and security review support
We scope the work with you, then put the team and the price in writing.
Compare
Every plan, side by side.
Ad spend is never part of the fee. You pay it to the platforms from your own accounts.
| Plan detail | Launch Team | Growth TeamRecommended | Scale Team |
|---|---|---|---|
| Monthly fee | $4,500 | $7,500 | $14,500 |
| Flat fee up to this ad spend | Up to $25,000 | Up to $60,000 | Up to $125,000 |
| Media fee above the cap | 8% | 7% | 6% |
| Paid channels | 1, Google or Meta | 2 | 3 or more |
| New ad creatives a month | 15, tested weekly | 35 | 60 |
| Landing pages, A/B tested | 2 | 4 | 8 |
| SEO | Light, 10 keywords | Standard, 25 keywords | Deep, 50 keywords |
| AI search, GEO and AEO | Baseline | Active | Deep |
| Tracking | GTM, GA4, Meta Pixel and LinkedIn | Adds Enhanced Conversions, Conversions API and offline sync | Adds server-side tracking with Stape and Meta CAPI |
| Reviews and fixes | A pre-launch audit | Monthly conversion fixes and a 24-hour fix for rejected ads or broken tracking | A weekly test review and an affiliate and partner program |
| Calls | Each month | Every two weeks | Each week |
| Who runs it | A growth lead and specialists | A growth lead and specialists | A senior growth lead and specialists |
On a phone, swipe the table sideways to see all three teams.
Fee calculator
Work out your monthly fee.
Pick a team and enter your monthly ad spend. The total updates as you type.
- Plan fee
- $7,500
- Media fee
- $1,400
- Your monthly fee
- $8,900
At 15% of ad spend, the same budget would cost $12,000 a month.
You pay ad spend to the platforms from your own accounts, so it is never part of our fee. Above $125,000 a month, Enterprise is scoped with you.
Fee examples
Three budgets, worked out.
Each fee is the plan price plus the media fee on spend above the cap. Your own number comes from the calculator above.
Monthly ad spend
Ad spend and plan
Plan
Effeect fee
At 15% of spend
$40,000
$40,000 · Launch Team
Launch Team
$5,700
$6,000
$80,000
$80,000 · Growth Team
Growth Team
$8,900
$12,000
$150,000
$150,000 · Scale Team
Scale Team
$16,000
$22,500
In slow months the plan fee stays the same, and the media fee only applies when spend goes above the cap.
In slow months the plan fee stays the same, and the media fee only applies when spend goes above the cap.
The formula
Launch Team = $4,500 + 8% of ad spend above $25,000.
Growth Team = $7,500 + 7% of ad spend above $60,000.
Scale Team = $14,500 + 6% of ad spend above $125,000.
Enterprise is scoped with you.
Ad spend is always paid to the platforms from your own accounts.
Add-ons
Add more when your plan needs it.
Add-ons are sold with a plan, never on their own.
Content Engine, from $1,800 a month
4 to 8 articles a month, written for search and for AI answers.
Email and Lifecycle, from $1,400 a month
4 to 12 campaigns plus automations, in Klaviyo, Customer.io or MailerLite.
Social Content, from $1,500 a month
12 to 30 posts a month on 1 to 3 channels.
Before you sign
Start with less risk.
Every plan runs month to month.
A $2,500 growth audit
We review your ad accounts, tracking, landing pages and search, then hand you a written plan. Sign a plan within 60 days and the full $2,500 comes off your first three months.
The 30-day promise
In your first 30 days we show you three documented improvements. If we can't, we credit your second month in full.
If a plan is more than you need
Below $2,500 a month, our free calculators and checkers help you plan, with no sign-up.
The fine print
What the fee covers, and what it doesn't.
There are no setup fees. Work outside your plan is quoted before it starts.
Never included
You pay these directly.
- Your ad spend, paid to the platforms
- Third-party tool licenses
- Influencer and affiliate payouts
- Legal review
How billing works
Month to month.
- Invoiced monthly in US dollars
- No minimum term
- Upgrades start on your next billing date
- Downgrades need 30 days notice
Taxes are added where they apply. Clients on our earlier plans keep their plans and prices until they choose to move.
Pricing questions
Before you choose a plan.
Fees, ad spend and how to switch plans.
Why a flat fee instead of a share of ad spend?
A share of spend grows every time your budget does, even when the work stays the same. A flat fee lets you plan ahead, and the media fee above the cap is 6% to 8%.
What counts as ad spend?
The money you pay Google, Meta, Microsoft or LinkedIn for your ads. You pay it to them from your own accounts, so it never passes through us.
What if our ad spend drops one month?
Nothing changes. The plan fee stays the same, and the media fee only applies in months when spend goes above the cap.
Can we switch plans later?
Yes. Upgrades start on your next billing date. Downgrades need 30 days notice, and you stay on the higher plan until then.
Can we start smaller?
Yes. Starter is $2,500 a month for one core service: paid ads, SEO or social. With paid ads it runs one channel, flat up to $5,000 a month in ad spend. When you need more, move up to Launch.
Can we start with an audit?
Yes. The $2,500 audit comes off your first three months if you sign a plan within 60 days.
Is there a contract?
Plans run month to month with no minimum term. You get a written scope before any work starts.
Get your scope and fee in writing.
Book a 30-minute strategy call. We look at your channels, tracking and budget, then send the plan that fits.