Market Leadership And Online Growth For A Swiss Collectibles Store

Schweiz Trend Shop is a Swiss retailer specializing in toys, blind boxes and trendy collectibles. When they came to us, they had big ambitions but a simple problem: almost no online presence and no clear way to stand out. They wanted to establish themselves in Switzerland, become the obvious choice for collectors locally and then push their sales across the EU.

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The Callenge

Schweiz Trend Shop was operating in a market that was getting crowded fast. Blind boxes and design collectibles were booming, and bigger players were moving into the same space.

They faced three core problems:

They had no clear digital identity
Search engines and social media were not working for them
Expansion to the EU felt out of reach

In short, Schweiz Trend Shop had the right products and great potential, but they were competing in a visual, hype-driven niche with no standout brand, no strong search footprint and a store that wasn’t optimized.

The Solution

Our team decided from the start that this couldn’t be a single-channel fix. To turn Schweiz Trend Shop into a leader, we needed a clear brand, a strong store foundation and ongoing marketing activity.

We built the strategy around three pillars: brand, visibility and conversion.

1. Building A Brand Collectors Can Recognize

We started with the fundamentals: who is Schweiz Trend Shop, and how should they feel in the eyes of a collector?

Through workshops and research, we defined their personality as playful, modern and trustworthy. Then we translated that into tangible assets:

Introduced a new, friendly mascot that reflects the joy of unboxing and collecting.
Chose a fresh color palette that feels fun but still premium and consistent across all channels.
Designed a new logo and visual system that works on packaging, social posts, website banners and email headers.

2. Redesigning The Shopify Store And Optimizing For Conversions

Next, we turned to the online store. The old experience was functional but not inspiring. It didn’t communicate the sense of discovery and excitement.

We redesigned the Shopify store with a focus on both aesthetics and ease of purchase:

Simplified navigation so visitors can quickly find categories
Used the new mascot and colors to create a consistent visual story
Improved product pages with clearer photos, simple descriptions and trust elements
Tested and refined key CRO elements, including add-to-cart button placement, call-to-action texts and checkout flow.

The goal was simple: when a collector lands on the site, they should feel “this is my place” and be able to complete a purchase.

3. Growing Organic Visibility With SEO

To help Schweiz Trend Shop become a local leader and prepare for EU expansion, we focused on search visibility from day one.

Our SEO work included:

Keyword research focused on Swiss collectors and EU audiences.
On-page optimization for main category and product pages
Technical improvements to help search engines crawl and understand the site
Strategic internal linking to highlight key collections and products.

Within 2 months, Schweiz Trend Shop reached top positions on Google for several of their main target keywords.

4. Creating Consistent Presence Across Channels

We used social media, email marketing and ongoing content to stay connected with collectors.

On the social media side, we:

Built a content plan around new arrivals, limited drops, behind-the-scenes moments and community features.
Used the mascot and brand colors in all designs to maintain a recognizable feed.
Balanced product-focused posts with playful, collection-inspired content that fans want to share.

For email marketing, we:

Designed branded newsletter templates
Set up regular campaigns for new collections, special offers and seasonal themes.
Used segmenting to speak differently to new subscribers, returning buyers and high-frequency collectors.

All of this was supported by continuous Shopify store management and CRO, making sure that traffic from SEO, social and email turns into real sales.

The Results

By aligning branding, website experience, SEO, SMM, email marketing and CRO around a single, clear strategy, Schweiz Trend Shop saw rapid and meaningful change.

The most visible outcome was a 300% growth in sales, driven by a mix of higher traffic, better brand recognition and a smoother buying journey. Visitors who discovered the store through search or social channels were more likely to trust the brand and complete a purchase because the experience felt cohesive and professional.

From an SEO standpoint, Schweiz Trend Shop reached top positions on Google for key collectible-related terms in Switzerland within just two months. This gave them stable, recurring, high-intent traffic and positioned them as a serious player in the local market, not just a niche side project.

Beyond the numbers, the brand transformation changed how customers perceived them:

New visitors saw a polished, fun and credible brand identity
Existing customers felt more connected through regular, well-designed emails and social content
The new mascot and visual system made Schweiz Trend Shop instantly recognizable

By tackling the brand, the store and the marketing channels together, we helped Schweiz Trend Shop move from “trying to be seen” to “leading in their space”.