UTM Builder

Take control of your marketing campaign tracking with our easy-to-use UTM Builder. This tool helps you create custom URL with UTM parameters so you can track your traffic sources, mediums, and campaigns. Whether for email campaigns, social media ads, or paid search ads, UTM codes will give you the insights you need to optimize your marketing strategy and grow your business.

What Is a UTM Code?

A UTM (Urchin Tracking Module) code is a simple snippet of text you can add to the end of a URL to track the performance of marketing campaigns across traffic sources. UTM codes work with analytics tools like Google Analytics to show you exactly where your visitors are coming from, which ads are driving the most traffic, and which channels are converting the best.

UTM codes contain specific parameters such as:

• Source: Where the traffic is coming from (e.g., Google, Facebook, Newsletter).
• Medium: The marketing medium used (e.g., email, CPC, social).
• Campaign: The name of your marketing campaign (e.g., Summer Sale, Holiday Promo).
• Content: Additional details to differentiate ads or links (optional).
• Term: Keywords used in paid search campaigns (optional).

How to Use Our UTM Builder Tool

Using our UTM Builder is simple and intuitive. Just follow these steps:

1. Enter Your Website URL: Input the URL of the page you want to track.
2. Add Campaign Source: Specify where your traffic will be coming from (e.g., Google, Facebook, email, etc.).
3. Specify Campaign Medium: Indicate the type of traffic (e.g., social, CPC, email).
4. Name Your Campaign: Give your campaign a unique name (e.g., spring_sale, product_launch).
5. Optional Fields: Add UTM content and terms if you want to track specific ads or paid keywords.
6. Copy Your URL: Copy the URL and use it in your marketing campaigns.

The UTM Builder automatically generates a URL with all the UTM parameters you need. You can copy the link and use it in your campaigns to track traffic sources, mediums, and campaigns in Google Analytics or other analytics platforms.

Why Use UTM Codes?

UTM codes are essential for any digital marketer looking to measure the effectiveness of their campaigns.

Here is why you need UTM codes:

• Track Campaign Performance: UTM codes allow you to see exactly where your traffic is coming from, helping you understand which campaigns are driving results.
• Improve ROI: With clear insights into campaign performance, you can optimize your marketing spend by focusing on the channels and strategies that work best.
• Analyze Marketing Channels: By using UTM parameters, you can compare how different platforms (social media, search engines, email, etc.) perform against each other.
• Detailed Reporting: UTM codes give you granular data that helps you generate more accurate reports on campaign success.

UTM Parameters Explained

1. utm_source
   • Identifies where the traffic is coming from (e.g., Google, Facebook, newsletter).
2. utm_medium
   • Specifies the marketing medium (e.g., CPC, email, banner ad).
3. utm_campaign
   • Describes the campaign name (e.g., holiday_promo, summer_sale).
4. utm_content
   • Differentiates ads or links within the same campaign (optional).
5. utm_term
   • Tracks specific keywords for paid search ads (optional).

Example of a URL with UTM parameters:

https://www.example.com/?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale&utm_content=ad1

FAQs About the UTM Builder Tool