Projectum is a newly established company specializing in design and construction. Considering the specificity of the market, the company approached our team with several inquiries. Those inquiries have been addressed by our team through a well-rounded Digital Marketing Strategy. As a result, after careful consideration, brainstorming, and discussions with the client, our team boiled down to making the following steps to achieve the best possible outcome for the company in the long run:
First things first, Projectum is a newly emerging construction and design company. Therefore, taking into account that the company needs to secure its place in the market from scratch, it was crucial to give it the right start without taking any of the details for granted. Although one might think that the success of a construction company does not necessarily depend on social media, despite the field of operation, a company’s credibility highly depends on the way they are displayed online, including their website and profiles on various social media platforms. Furthermore, considering the quick switch of today’s world to online, providing your interest group with some information about your company, ranging from the offered services to your hands-on experience, is more efficient and considerate.
Thus, after doing insightful research, we pinpointed the aforementioned aspects our digital marketing strategy had to cover.