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Marketing has become one of the most significant measures of business regulations. It drives brand awareness, customer recognition, reaching new clients, and, most importantly, ensuring sales. In 2022, the overall number of social media users is expected to reach 3.96 billion, calculated for 51% of the global population. Big companies have been carrying out extensive advertising campaigns both offline and online. However, marketing trends and strategies have changed due to the active presence of social media and digital platforms in human lives.
Whenever entering an industry, business owners used to concentrate on what message their product or service initially needed to deliver. Understanding the product, conducting a SWOT analysis, doing market research, and understanding who the potential customers are seemed relatively straightforward. However, the 21st century has opened access for businesses to enter online. It is essential to highlight that social media has eased people’s lives. Previously, people would make purchases offline and communicate more to get acquainted with specific queries, but now, everything is digitalized. It takes a couple of seconds to buy a piece of clothing, rent a house, buy groceries, purchase goods and services, and even more. In other words, social media made numerous processes easier and created a big comfort zone. Nowadays, social media plays an intense role in people’s lifestyles. Various platforms have been created for different target audiences and perspectives.
Facebook is considered one of the most popular social media platforms globally. Around 2.91 billion monthly users, accounting for 36.8% of the world’s population, are registered on the most used social media platform. Facebook has been designed quite quickly for its users since practically all content forms – text, photographs, video material, and Stories — function well there.
Every day, people view a billion hours of video on YouTube, a video-sharing network that is the second-largest social media site globally. YouTube is frequently referred to as the second-largest search engine behind its parent company, Google. People can also post shorter videos named YouTube Shorts and go viral, somehow familiar with the TikTok algorithms.
Instagram, being a visual medium, is ideal for presenting your products or services through images or videos. You may share various material on the app, including photos, videos, Stories, reels, live videos, and longer-form movies on IGTV. It is a powerful source of engagement with your friends, family, and others.
Social media has become one of the most effective tools to promote businesses. Other tools and techniques include Search Engine Optimization, which is the art of boosting your website’s visibility when people search for products and services offered by your company. Email marketing campaigns are utilized for keeping consistent in touch with customers via email, and traditional marketing consists of offline advertisements such as posters, banners, cards, and others.
To sum up, promoting businesses has become quite problematic due to technological advancements and people’s perceptions. Currently, online advertising campaigns show higher outcomes than ever; however, this does not imply that in-life advertising techniques lead to lesser outcomes.
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