Advertising Campaigns As A Way of Business Promotion: Google Ads, Facebook Marketing & Instagram Marketing
Advertising Campaigns in Businesses
Advertising campaigns are processes to reach specific perspectives through various tools and techniques such as building brand awareness, acquiring new clients, creating a new product, and whatsoever. However, in current reality, people are more reluctant to advertise business products or services via media coverage, including paid advertisements and Public Relations known as PR. The overall success rate of advertising business online is quite huge. Most products and services are widely oversold. Understanding which platforms need to be utilized to run online promotion campaigns is essential to comprehend the target audience better.
Google is the highest search engine globally, with over 70% of the market share. It is designed to fulfill user experience directly from Google, answer questions, and complete feedback through the website. Millions of traffic will arise if the website uses the correct marketing strategy to grasp people’s attention. Google has an advertising tool called Google Ads, an advertising platform that proclaims paid advertisements for websites to promote on the biggest search engine. There are strong demographics to notice while advertising your website on Google Ads.
First and foremost, it is crucial to understand your initial customers and your target audience. You create a buyer persona and a detailed description of the “ideal” and fictional customer who is willing to purchase your product or service. Going deeper into acknowledging who is ready to buy your product is essential, as targeting them on Google Ads will ease the chance of earning more sales. Secondly, it is critical to know what people search through your niche. For example, if you are a shoe manufacturing business, you must review keywords associated with your business, including shoes, trendy shoes, cheap shoes, and more.
Whenever inserting these keywords in Google Ads, the app indicates the search rate your chosen keywords can get through paid advertising. Indeed, you can identify which locations to target your advertising by clicking Location bottom. Most importantly, you can select what action you expect from the paid advertisement. Ads prospects include clicks. Clicks are for gaining several clicks to your ad. Conversion rates calculate the overall number of conversions that are indifferent to the ads’ interactions. Impressions are the number of times people can see your advertising and many more. Google has made plenty of advancements in advertising campaigns, and critical metrics were added to let business owners and operators reach their potential customers accessible and easy.
Facebook is the largest social media platform globally. It acquires a considerable amount of new active users monthly. People use the platform for informational purposes, to get to know each other, and more. Most importantly, Facebook has its advertising tool called Facebook Ads Manager. Ads Manager allows targeting your desired audience in a more detailed manner. Like Google Advertising, Ads Manager has quite extensive ads perspectives classified into three main stages.
Awareness -> Consideration -> Conversion
During the Awareness Stage, advertisers want users to get to know their brand, which is the introductory part. It is important to represent your company seriously to create a professional image. Such good impressions of your company will automatically increase interest in your products or services. Ads perspectives during this stage are brand awareness and reach.
During the Consideration Stage, people mainly target users who are somehow familiar with your brand, show little interest, or will be happy to connect with your content. Such include liking the page, searching for a product in your account, commenting, etc. In other words, this stage is designed for users who have shown a typical amount of interaction on your account. Ad perspectives on this stage include engagement, traffic, app installs, lead generation, etc.
The Last Stage, known as the Conversion Stage, is used to generate sales directly from users. These ads are created for receiving profits and selling your products or services. The key aim is to make users buy from you. Most shops and companies initially activate this advertising step, which is a common mistake. It is important to notice that not many people will make purchases from you unless they are unfamiliar with your brand. Ads perspectives include conversions, sales catalog, and store visits.
On the contrary, Facebook has a Boost bottom, which helps set ads from the app and choose essential ads perspectives.
Instagram is one of the most crucial platforms for marketing your business and activating paid advertisements. This platform has the highest engagement rate per user, which is why most companies use this platform for promotions. People mainly contact each other, post selfies, and share daily activities. It is important to mention that Instagram users have increased dramatically. The more people enter this platform, the higher the possibility of reaching your desired niche.
This app has various options to set ads on, including posts, stories, Instagram shops, etc. Ads Manager works on this platform, either. Businesses can link their Facebook and Instagram accounts and put ads on both platforms. Also, they can put separate ads on both platforms simultaneously. Instagram has a Boost bottom which enables to put advertisements directly from the app. Most marketers argue whether to set up Instagram ads from the app or via Ads Manager. This question has no correct answer, as it might go smoothly both ways. Targeting your audience correctly to have better results and generate more sales is fundamental. Due to the increasing number of users, it is essential to identify the most “relevant” users for your business based on their actions.
To Sum Up
To summarize everything below, Google Advertising is the highest-ranked search engine worldwide. Businesses use this advertising tool to rank their business high on search engines. It is used to position your business and capture users and make their experience on their website accessible and comfortable. Instagram and Facebook are the top media platforms to set your business. Both platforms are created to connect people and provide helpful content. Ads Manager is the critical tool that helps target your desired audience to ensure it reaches the right person at the exact location. Boost bottom on both platforms also has extensive advertising options. Many people use that function and are happy about its result. It is critical to know to who the advertising campaign needs to be shown. The business owners and content creators will cover the technical parts.